Automotive interiors

Layered acoustic media for cabin quiet — sound absorption customised to the panel, fire performance to stated standards, made in Newmarket, Ontario, for customers across North America.

The problem

Cabin quiet is a specification, not an accident

NVH targets are set per panel — but acoustic media is usually bought off a catalogue, from a supplier an ocean away from the program.

  • Catalogue rolls miss the target — a generic absorption curve rarely matches the panel's frequency problem; the NVH team pays for the gap.
  • Ocean freight vs JIT — automotive schedules run on days; imported media runs on shipping windows.
  • Program iteration is slow — when a panel changes, waiting a quarter for revised material samples stalls development.
  • Fire documentation — interior materials need fire performance evidence that survives an OEM audit.
  • Change control across an ocean — automotive change management assumes supplier responsiveness; a distant mill turns every PPAP update into a project.
  • Transit compression — loft that spends weeks compressed in a container doesn't perform like the loft that was quoted.
  • Volume mismatch — import minimums rarely line up with program volumes; you're either short or warehousing.

Automotive supply chains are engineered to the day. An acoustic material that can't keep that schedule isn't a bargain at any price per metre.

How we fix it

Acoustic media tuned to the panel, built beside the program

NRC customised to the panel

Layered loft with the fine-fibre core tuned so the absorption curve addresses your panel's problem frequencies — not a one-curve-fits-all roll.

Fire performance to stated standards

Interior-grade fire safety manufactured and documented to the standards your program calls out.

Iteration in days, not quarters

The line is in Newmarket — revised samples for a changed panel ship domestically while the program is still deciding.

Supply that suits JIT

Domestic manufacture and shipping fit automotive release schedules — no ocean window in the middle of your material flow.

What to spec

Products for this sector

Send us the panel spec.

Samples ship from Newmarket — put our loft in your next NVH test.